Tuesday, August 24, 2021

Santa Cruz Changes - 27: 1100 block Pacific Avenue

The 1100 bock of Pacific Avenue begins at the Soquel Ave. junction on the east, and at the Lincoln Street junction on the west. The block ends at Cathcart Street, in a return to east-west cross-street alignment. 

New Leaf Market remains at the Soquel corner, in the 1929 building originally home to the Bank of Italy, which grew into the Bank of America. The last vestige of the BofA presence departed a few years ago with the closing (2018?) of the sidewalk ATM. 

Next to the former ATM, long-time sustainable-material retailer EcoGoods closed, and that space remains empty. Out front, Cafe Campesino moved into the sidewalk kiosk.

A bit further on, plans to reopen the Del Mar theater remain on hold. The StreetView image at right shows what was playing in July, 2017. The theater's longtime sidekick, Cafe Delmarette, has reopened.

Beyond the Del Mar at 1122, Santa Cruz Jewelers & Gifts came and went since 2017, probably a victim of the COVID closures.

At the Lincoln Street corner, Bay Area franchise Nick the Greek replaced the Sitar Indian restaurant, in the 1937 building built by Morris Abrams for his clothing store.

Farther along is the site of a major loss for Santa Cruz readers and listeners. Logos Books and Records. Owner/builder John Livingston retired in 2019 from the location Logos has occupied since rebuilding after the 1989 earthquake.  

Announced plans to convert the Logos space into a brew pub have not materialized, and the street frontage remains empty.

This is a good time to mention one other change affecting all of Pacific Avenue from Locust Street to Lincoln street - the addition of informational signs pointing out along side streets to where various businesses can be found.  

Locations in the Santa Cruz Changes blog can be found on this Google Map.