The far west side area of Santa Cruz bounded by Hwy 1, Swift Street, Delaware Ave. and Shaffer Road used to be primarily a light-industrial area, anchored by the Wrigley chewing gum factory, which opened in 1955 (the photo at right appeared in Bratton Online). Wrigley put the building up for sale in 1996, and it is now home to a variety of small businesses and organizations.
UCSC began to increase its presence on the Westside with establishment of the Long Marine Lab in 1978. The adjacent Seymour Marine Discovery Center opened in 2000, adding a public-facing aspect to the academic research facility.
In the 1980s and 90s, a number of Silicon Valley companies, including Intel and Silicon Systems, built manufacturing/testing facilities along Delaware Avenue. After 2000, Intel moved out, and the large Silicon Systems campus was acquired by UCSC to become home to the Genomics Institute in 2020.
As the UCSC Westside presence increases, private business in the area has turned its attention toward the university community. New food/drink establishments have made the area a dining destination. A couple of new hotels are situated to tap into UCSC visitor traffic. A Fairfield Inn (left) popped up in 2017 on a former Mission Street empty lot, next door to Pacific Intercollegiate School. In 2020, a multi-story Hampton Inn replaced the older 1-story Sunset Inn motel at the corner of Hwy 1 and Swift.
Residential development has also increased. The 300-unit Pacific Shores apartment complex on Shaffer Road (the far-western city limits) opened in the early 2000s. A large residential project slated for an empty parcel on Delaware Ave. has received city approval, but construction has not yet begun.
The rail line bisecting the area originally offered freight service to businesses such as Wrigley. A lack of customers, however, made that service unprofitable in this area, replaced by trucking businesses better suited to lesser volumes of freight. When Santa Cruz County acquired the railroad right-of-way in the early 2000s, new recreational possibilities were created.
Development of the Coastal Rail Trail is now complete from California Street to Davenport. The photo above-right shows the rail trail at Natural Bridges Drive, with the former Wrigley's building in the background.
