Saturday, August 7, 2021

Santa Cruz Changes - 25: Pacific Avenue 1300s


The first large building in the 1300 block of Pacific Avenue doesn't actually have a PacAve address. The edifice that replaced the beloved Cooper House has a 100 Cooper Street address, and the retail spaces have suite numbers, so longtime corner tenant O'Neill Surf Shop is in Suite 100D.


Inclusion of the Galleria walkway in the building design was perhaps a nod to the glass-roofed alley that used to serve as a backstage area for Don McCaslin and Warmth when the band was set up on the outdoor stage. Warmth inspired James McFarlin's mural that once adorned the alley wall.  

To the south of the Galleria was the Pour Taproom in Suite 100B, which offered an impressive array of brews on tap, but didn't survive the 2020 COVID closures. The space remains vacant, as does the adjacent space vacated by Verizon, who moved to a different suite in the same building.

The venerable El Palomar Hotel, at 1344 Pacific, is home to the also-venerable El Palomar Restaurant, which survived a lengthy dislocation during building repairs after the 1989 Loma Prieta earthquake. The restaurant found perhaps the nicest of all the outdoor "parklet" dining spaces allowed by the city in 2020 when indoor dining was prohibited, but it's not easy to find. It's behind the PacAve buildings, in Frazier Lewis Lane. You might not recognize that name, either, because the city has never installed any identifying signage.


Until 2019, there was a small sign identifying Frazier Lewis Lane, courtesy of local confectioner Marini's, whose back door opened onto the Lane. Lewis was also a Pacific Avenue confectioner, from a much earlier era, credited by some with inventing the candy bar. 

Marini's other locations remain open on the Boardwalk and the Municipal Wharf. Their former PacAve storefront remains vacant.  

Locations in the Santa Cruz Changes blog can be found on this Google Map.