Thanks to new Lookout Santa Cruz reporter William S. Woodhams for alerting me to a change I hadn't noticed, even though I've walked past it a number of times. The image at right shows the new name of what has been the "Cocoanut Grove" (see 2024 image below) for decades.
Naturally, some people are upset, and I can empathize. Historic preservation sometimes extends beyond buildings to include the names of those buildings.
Lessening the historic value of the old name, however, is the fact that it was copied from the Cocoanut Grove Ballroom of the Ambassador Hotel in Los Angeles, which opened in 1921. A more distinctly Santa Cruz name would have been preferable. "The Grove", while not exciting, makes a nod toward the older name.
Other long-standing Santa Cruz place names have been changed (or not), with mixed results. Across the street from The Grove, the new La Bahia hotel chose to keep the name of the apartment complex it replaces, so the years-long controversy there was not about the name.
Up the hill, however, we may remember that in the early 2000s, The Dream Inn decided to change its name to the uninspiring "Coast Hotel Santa Cruz". After a few years, however, the name changed back (presumably after Coast Hotels sold the property). I doubt that anyone protested that reversion.
So name changes can be unpopular and/or temporary, and may be remembered or forgotten, but are usually (but not always) less-important than the building they are attached to.
